Is Cool, taste?

Watching  Merchant of Cool  scares me!  It seems that kids are getting older and older, whatever happened to innocence!!  What I’m referring to is the young girl who is 13 but acts like she is 18 through her dress, make-up and her behavior.  She dances with boys like she is in adult night club,  I wonder what her parents said after they watched the vidio.  I know my reaction would be to ground her for life. (Oh my God, I sound like my mother!) 

However, media loves these ‘tweeny boppers’, they are their best customers!   Why?  Well, they definitely have more money than we did as teens, we were lucky to get 5 bucks a week, I can only imagine what kids get nowadays.    Teens, expecially tweens are easy to influence.  They like the idea of being cool, and the ways to be cool is to buy into what media has to offer.   The more that is offered the more teens will buy.  

Can you imagine the amount of stress this puts on parents?  Parents want their kids to be cool  so they will buy their children whatever they basically want, no one wants a ’geek’ for a child, parents want their kids to be cool.  

Competition also plays a huge role in this as well, parents will compete with other parents in buyging things for their children such as the latest fashions, cell phones, mp3 players… the list goes on and on.  The media does not only love the tweens but they love the parents, they have captured their audience in which they are making their millions off of.  

I have to admit, I have bought into the media ploys for certain things for my daughter, my family and myself, and to be quite honest I don’t think I’ll stop, I am part of this thing called CONSUMERISM! (doesn’t mean  I like it!)  Who isn’t?

The following clip gives you a little bit of an idea of how much $$$ tweens actually spend in Canada, (actually what parents pay)

 Happy Blogging

Cindy